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For travelers that seek something new

What You Should Know about Web Analytics Solutions

May 6th, 2016 Posted in digital marketing | No Comments »

If you are running a commercial business website, you need to know where visitors come from to converge at your site. In addition, you need to know how they are making use of the content that you have placed on your pages. Web analytics is the tool that will make you realize the most out of your online marketing. Perhaps you already know that your web server has a lot of information, but without web analytics, this information is raw and may not generate important information that can help you make meaningful decisions that can change the way you do business.

You will learn who visits your web pages, where they originate, how they use the content on your site and where they go after exiting your site. You will also locate the problematic areas that involve the conversion funnel and whether the actions you take yield the desired results. You will not only get traffic, but also identify the strong and weak areas of your website. Web analytics will help you know if the searches by the customers convert or need to be improved for better results. What web analytics solutions do you need?

A perfect web analytics program will help online marketers know why visitors behave the way they do. This will prove important for marketers who are interested in pay-per click marketing, web design, Search Engine Optimization (SEO) and usability. If you are operating an e-commerce store, web analytics solutions will provide you with the right visual interface and important reports.

Web analytics are available as logfile processing or hosted services. There is a solution for each business, so choose one that will suit you. You can also find solutions that come at no cost, but free does not always mean free. Paid web analytics tools come with many benefits. For example, your sensitive and valuable information is only accessible to you. If you really value your private information, then you will need to have paid solutions work for you. Paid solutions also provide services that you won’t find from free tools. For example, you can access online seminars at no cost. There is also the possibility of learning the tricks of web analytics once you have paid for the service.

Conclusion

There are many web analytics solutions out there ranging from expensive to no cost tools. There is no one perfect web analytics solution for every business, but the good news is that you can find a custom solution that is perfect for your needs and budget.

http://www.red-orbit.com/services/web-analytics

Great Customizable and Eye Catchy WordPress Themes for Your Blog

April 18th, 2016 Posted in digital marketing | No Comments »

Blogging has already become the big thing. In fact, you can easily say that it is slowly replacing mainstream journalism. Immensely growing and influencing global activities, you cannot surf the Internet without coming across a blog or something that revolves around blogging. With millions of people blogging for fun and others earning impressive income from it, the future of blogging is only becoming brighter by the day. As much as blogging may seem like a lucrative thing especially for those seeking to make money online, it takes a lot for a blog to be successful. For starters, you need to be well acquainted with WordPress. You need to be aware of how it works and how to maintain an account with them.
Getting an account with WordPress and posting content is not enough to pave a bright future for your blogging career. Your account needs themes and templates that will breathe new life into its appearance. You will need a theme that is not only attractive, but that can compel someone to visit your site and also offer him or her unique experience.
It is not hard to find a visually appealing WordPress template. In fact, there are dozens of WordPress themes for you to choose from. You can decide to custom design your template, but the hassle involved in doing this is something that most bloggers especially newbies do not have the luxury for. For this reason, an already fully developed theme is welcome news.
WordPress has designed plenty of themes and templates that will transform your blog into a gorgeous looking page. The following are three of the best WordPress themes and templates available for you to choose from.

1. vFlex

With a great appearance on all devices, this theme is usable in almost all blogs and, therefore, great for yours too. Built with all bloggers in mind, getting this theme is not a bad idea.

2. Fashionista

If you are running a magazine-style type of blog, this is the theme for you. With a pleasing layout and bold headlines, this theme will create that busy looking feel for your blog.

3. InterStellar

With this theme, you can customize the logo, layout, and color of your blog.
Customizable, device friendly, and eye catchy designs, these 3 WordPress themes will serve your blog great good.

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Web Analytics Gives You Powerful Data

April 8th, 2016 Posted in digital marketing | No Comments »

One of the greatest benefits of modern business is web analytics. With this tool you can gain great insight about your audience and get hard data about your online marketing efforts. You will know if your marketing campaigns are effective as well as your ROI. If your marketing campaign is successful you will know to do that campaign again in the future. If your campaign is unsuccessful, you will be able to quickly pivot and save yourself money by discontinuing the campaign. With the data you derive from analytics, you can use split testing to find out what your visitors like better. You can install a heat map on your site and you may find that visitors are clicking in areas you didn’t expect, or areas that are not a link at all. Using a little creativity and web analytics will help you find out everything you would like to know about your audience so you can create better content and run a more effective business.

No matter what your site pertains to, no matter what industry you’re in, your site likely has a goal or purpose. The goal could be providing information, selling products, or acquiring advertising revenue. Installing web analytics on your site is crucial to understanding how your audience is using your site and what you may or may not need to change. Especially pertaining to ecommerce, if you have sales goals you certainly need to know how many customers you need to sell to and at what price to meet your revenue goal. Web analytics will provide you with all of this information and more. By reviewing the data from a search engine on your site, you can find out the type of offerings your audience may be interested in but are not able to obtain from you. Web analytics will also allow you to be a better advertiser because of the information you get. You will know which keywords your audience uses to find you, which is essential knowledge in online advertising. You can even find out if your audience is spelling the name of you or your business wrong.

Flights to Albania and Other Former Soviet Socialist Republics

April 6th, 2016 Posted in travel | No Comments »

The Soviet Union fell with the Berlin Wall in 1989. It led to civil unrest to some of the countries that were part of what used to be known as the Warsaw Pact. These nations include Lithuania, Slovenia, Georgia, Belarus and a country known as Albania. Albania, as a former Soviet Socialist to Republic, has many people who want to see the country for its impressive Greek Orthodox and Soviet Architecture. it also has a wide array of natural resources and other things that mainly attract tourists. Some people may need to go there for business reasons.

A business travel needs to make sure he has certain amenities. He will probably be going to one of the larger cities. He should expect that a larger city has hotels and rental car agencies. The largest cities almost certainly have public transportation available as well. Taking public transportation may not present the right image for a business person. Someone arranging one or more flights to Albania would do well to make sure that he lands at an airport with a rental car agency nearby. This is usually not hard to arrange. Rental car agencies know to set up places of business near airports in order to boost their sales.

Finding an airline that offers flights to the country may be difficult, but it is not as hard as some place might believe. The former Soviet Republic is a major destination, and the miracle of connecting flights can get people to where they need to be. The airports do all of they can to get passengers to their destination on time.

There are things that a person must simply put up with when it comes to getting to their destination on time. Any number of weather conditions can cause delays in air travel, but these delays are usually done for the safety of the passengers. While this may annoy the people on the plane, it is better to arrive late than to never arrive at all. Just be patient. If the plane is en route, there is a good chance it will reach its destination.

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Qualities of Good Website Templates

March 21st, 2016 Posted in digital marketing | No Comments »

Having the right website templates is key to achieving overall success with regard to the purpose for creating the website. There are a variety of template builders available with each one claiming to be the best. However, it is important for you to be keen on certain points in order to determine the most suitable for your website. Learning about some of the qualities that constitute a good template can be a good way to choose the ideal templates.

Simple navigation

A template that allows users to quickly identify important points is key to success. Such a template is often regarded as having a user-friendly interface. Most Internet users do not spend a lot of time on one particular website, which is why having a template that allows them to navigate fast can be prudent.

Impressive layout

A template’s layout can determine whether it is effective in doing what it is meant to do or not. A good template has a layout that conforms to the industry it is built for. Corporate layouts often depict power and authority in information while entertainment templates emphasize colorful backgrounds and flashy patterns.

Easy design

A good template allows you to quickly customize its features in order to enable easier interaction with the audience. The design takes into consideration future possibilities and is therefore both flexible and easy to update. An easy design means you will not require a professional to carry out simple activities such as uploading pictures or adding new features.

Finding good web templates

To find suitable web templates, choose a template builder that is reputable. Consider the various providers available and settle on one that is highly rated by customers. Go for a template builder that is easy to communicate with. This allows you to get in touch whenever you face difficulties with the templates. Prompt response from the template builder ensures you do not inconvenience your clients and that you avoid running into losses. Keep in mind that expensive templates are not necessarily the best. There are certain templates that are relatively cheap but can help you build an effective website.

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Increasing Your Revenue With These Facebook Advertising Tips

March 21st, 2016 Posted in digital marketing | No Comments »

As the world moves towards a new way of doing things, customers now expect much more out of a brand than just an amazing product or service. Thanks to the magic of social media, companies now have the ability to break the barrier between the living room and the screen. Facebook advertising allows your company to get up close and personal with your audience and build a client base you normally might not be able to reach.
Creating a Brand Page

If your company is not participating in social media yet, you simply cannot afford to miss out on this undeniably powerful advertising opportunity. Social media is free to use and has the ability to cast a wider net than you can cast alone. It is never too late to jump on to the Facebook wagon and start reaping the benefits of advertising with Facebook.
The Secret to Facebook Success

The key to Facebook advertising is not only in posting about your current sales but in giving your audience share worthy content that is relevant to their lives. Nobody likes a spammy wall. Making your posts meaningful and trending will ensure that your posts are seen by more potential customers and shared to reach a wider audience. For instance, if you sell salsa seasonings, instead of posting yet another quip about your product’s amazing taste being the best around – post instead a delicious recipe or fiesta themed party idea with a link to your product. This form of content is something others want to repost, like and take the time to share.
Knowing When to Get Help

Even though social media is quite easy to use, it can be a bit trickier for businesses. Your brand’s reputation is the face of your entire company. Thus, a cohesive message is very important. When you find that you are having trouble reaching customers or are not sure how to make your page look professional, it may be time to get help from the pros.

Facebook advertising can mean the difference in thousands of purchases and hundreds of thousands of purchases. When you use it correctly, social media can change the way you do business and introduce you to a world full of customers eager to get their hands on your products, taking your revenue to places you never even dreamed of.

http://www.red-orbit.com/services/facebook-advertising

Get to the Inbound Conferences Now

February 10th, 2016 Posted in digital marketing | No Comments »

Even as the reader takes the time to read this article, his competitors are finding a way to gain an advantage on him. If he is wise, he needs to find a way to make up for the competitive edge he just lost. Anyone who reads further is going to learn about Inbound Conferences. Inbound conferences bring together marketing and advertising professionals from all around the world. This facet of the event alone makes it well worth attending. Even the promotional materials leading up to the event can teach the materials readers how to effectively create demand for a product.

A press release for the event describes it as taking place in Ljubljina, Slovenia. Ljubljina is described as the undiscovered Jewel of Eastern Europe. Someone who has never heard of this city has probably taken a brief brake to Google the name of the city or to see if it has a Wikipedia page. The first question he or she probably asked was, “What makes this city the undiscovered jewel of Europe?” This may even lead to them planning to book a trip sometime in the future. If they are a marketing professional, this trip and possible vocation should coincide with the timing of the Inbound Conferences.

The Inbound conferences take place in March of this year. Perhaps the most important topic this year will be using social media for customer acquisition and retention. Most businesses have a Facebook page, a Twitter feed and an Instagram account. Not everyone knows how to use them effectively. Twitter is a great way to engage young people, and Facebook attracts middle-aged and older customers. Instagram works well for businesses that have a largely graphical appeal. Clothes manufacturers often use the last one to show off their products. It works well for car manufacturers, too.

Social media marketing is only one part of a web presence. Content still remains king, and several presenters will cover the topics of digital analytics. While digital analytics do not drive business, they do help the user understand whether or not his online strategies are effective. It can even help him figure out what he is dong wrong.

http://www.inorbit.si/

The Reasons Behind the Success of Facebook

February 9th, 2016 Posted in digital marketing | No Comments »

Facebook management team is a group which has the jurisdiction of leadership to manage brands online. They channel the company’s voice, creates buzz and drive engagement on and offline to achieve specific goals. The objective of a Facebook community manager is to find consumers of a specific product or service, listen to them, learn from them and engage with them when appropriate. Community managers study reams of data so that their decisions and actions within the community are action-inspired. An ideal facebook community management depends a lot on the mutual participation of the manager and the audience in the social kind of setting.

A sleek review on the tips of an effective management system
Facebook is a public place but it doesn’t mean that one can’t set some rules meant for your section of the sandbox. You can also watch out when comments get marked as spam but are actually not spam,you can either decide to unmark or delete them completely.Secondly,make sure you measure your progress within a period of time.On this, consider not only the growth of your community but also the posts that are getting more attraction.This will help you to know the preference of the audience more easily.Thirdly, respond and engage your Facebook community.The objective for this is to encourage a mutual conversation, the more posts on your page the more you can take advantage of the viral nature of Facebook. Fourthly, be a resource, when an audience asks questions, answer them in a timely manner, even if you don’t have the answer, people will still feel that you did your best to help. As a result of practicing the above tips, an effective facebook community management will be achieved.

Importance of Facebook community
A Facebook community provides a platform for socialization.The audience gets an opportunity to interact and ask questions that they might feel shy to ask face to face.Views expressed by the audience are sometimes considered when organizations associated with the brands are making key decisions. They help in improving their way of business. Most of Corporates use facebook community management in advertising their products.This is because the community is diverse and also helps socially to reach quite a number of users.

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The Importance of Search Engine Optimization

January 8th, 2016 Posted in digital marketing | No Comments »

The internet is simply a network connecting computers which have files stored on them. The physical layer in this network is a fiber optic cable, with secondary networks based on wireless technologies, such as 3G, 4G, 5G, wi-fi and EDGE among others. Telephone landlines can also be used as the physical layer of the network on land. Search engines have made it possible for internet users to search through files stored on all the computers in the network and produce results based on how well a file or web content has been optimized for that particular search term. The result is that the most relevant results get a high ranking, so they are more visible to internet users. Since every business owner wants to increase the online visibility of their business, having a high ranking is a necessity. In that regard, search engine optimization is an important requirement in today’s business environment.

There are three main areas which can help to improve the search engine ranking of a site. These are; the meta data of the website, the actual content on web pages and the number of links from third party websites. The chosen keywords or search terms should always be included in the title, meta tags and meta description of every web page. Articles, descriptions of photos and videos should also have the chosen keywords to help with SEO. Lastly, interesting articles, photos and videos should be posted on third party web sites, such as blogs, social networking sites and article submission directories. These postings, publications or article submissions should also include links leading back to the main website, just in case readers or viewers are interested in more information.

Anyone can learn about SEO, but this does not mean anyone can become an expert. Effective SEO takes time, special skills, knowledge and technical know-how on how search algorithms work. Ideally, business owners should work with professional SEO providers with a proven track record and experience in the search engine optimization industry. The reputation of the company as well as their own search engine ranking and cost of their services are important considerations when hiring a SEO company.

http://www.red-orbit.com/services/search-engine-optimization

Search Engine Optimization – Cover these Basics

December 8th, 2015 Posted in Uncategorized | No Comments »

Most people with even a basic level of web exposure would know what search engine optimization (SEO) is. SEO is fundamental to any website’s growth. But it’s not as simple or straightforward as it sounds. In fact, SEO is an industry in itself. This article is to help you get familiar with the basic SEO requirements.

Search Engine Requirements

Search engines such as Google and Bing want to ensure their users are directed to web properties relevant to the typed-in keywords. A site’s relevancy is based on its content, performance, authority and user experience. Content basically covers the destination site’s theme, page text, descriptions and titles. Performance is the site’s loading speeds. A site’s backlink structure determines its authority and user experience is about website aesthetics and navigation.

Bad SEO Practices

Search engines don’t want sites to employ shady marketing or optimization tactics to trick the search engine algorithm. Sites that indulge in black hat SEO techniques such as excessive link building, keyword stuffing, bad user experience, etc. are bound to be penalized. The punishment will almost throw the site into oblivion and make it extremely difficult for the website to get back into the particular search engine’s good books.

Multi-Channel Optimization

Keyword strategies must be implemented both on and off-site. This is why multi-channel optimization is key. Some of the platforms for such optimization include Twitter, Facebook, Email, Linkedin and TV and radio adverts. Ensuring varied optimization consistency will also boost your brand-building efforts.

Optimizing for Different Results

Besides optimizing for desktops, ensure you focus on tablet and mobile optimization too, along with any other viable media. Make rich media content such as video, as ranking a video on a search engine’s first few pages is easier than ranking simple text.

Non-text content must be optimized too so that they’re visible to search engines. If your website uses PDFs or Flash, ensure you go through the recent best practices so that search engines could crawl that particular content and offer your site its due credit.

Conclusion

SEO must always be in the forefront. Skipping SEO basics would only mess up your website’s foundation and restrict you from completely tapping into the sales or revenue opportunities.

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