The internet is simply a network connecting computers which have files stored on them. The physical layer in this network is a fiber optic cable, with secondary networks based on wireless technologies, such as 3G, 4G, 5G, wi-fi and EDGE among others. Telephone landlines can also be used as the physical layer of the network on land. Search engines have made it possible for internet users to search through files stored on all the computers in the network and produce results based on how well a file or web content has been optimized for that particular search term. The result is that the most relevant results get a high ranking, so they are more visible to internet users. Since every business owner wants to increase the online visibility of their business, having a high ranking is a necessity. In that regard, search engine optimization is an important requirement in today’s business environment.
There are three main areas which can help to improve the search engine ranking of a site. These are; the meta data of the website, the actual content on web pages and the number of links from third party websites. The chosen keywords or search terms should always be included in the title, meta tags and meta description of every web page. Articles, descriptions of photos and videos should also have the chosen keywords to help with SEO. Lastly, interesting articles, photos and videos should be posted on third party web sites, such as blogs, social networking sites and article submission directories. These postings, publications or article submissions should also include links leading back to the main website, just in case readers or viewers are interested in more information.
Anyone can learn about SEO, but this does not mean anyone can become an expert. Effective SEO takes time, special skills, knowledge and technical know-how on how search algorithms work. Ideally, business owners should work with professional SEO providers with a proven track record and experience in the search engine optimization industry. The reputation of the company as well as their own search engine ranking and cost of their services are important considerations when hiring a SEO company.