Even as the reader takes the time to read this article, his competitors are finding a way to gain an advantage on him. If he is wise, he needs to find a way to make up for the competitive edge he just lost. Anyone who reads further is going to learn about Inbound Conferences. Inbound conferences bring together marketing and advertising professionals from all around the world. This facet of the event alone makes it well worth attending. Even the promotional materials leading up to the event can teach the materials readers how to effectively create demand for a product.
A press release for the event describes it as taking place in Ljubljina, Slovenia. Ljubljina is described as the undiscovered Jewel of Eastern Europe. Someone who has never heard of this city has probably taken a brief brake to Google the name of the city or to see if it has a Wikipedia page. The first question he or she probably asked was, “What makes this city the undiscovered jewel of Europe?” This may even lead to them planning to book a trip sometime in the future. If they are a marketing professional, this trip and possible vocation should coincide with the timing of the Inbound Conferences.
The Inbound conferences take place in March of this year. Perhaps the most important topic this year will be using social media for customer acquisition and retention. Most businesses have a Facebook page, a Twitter feed and an Instagram account. Not everyone knows how to use them effectively. Twitter is a great way to engage young people, and Facebook attracts middle-aged and older customers. Instagram works well for businesses that have a largely graphical appeal. Clothes manufacturers often use the last one to show off their products. It works well for car manufacturers, too.
Social media marketing is only one part of a web presence. Content still remains king, and several presenters will cover the topics of digital analytics. While digital analytics do not drive business, they do help the user understand whether or not his online strategies are effective. It can even help him figure out what he is dong wrong.