If you are running a commercial business website, you need to know where visitors come from to converge at your site. In addition, you need to know how they are making use of the content that you have placed on your pages. Web analytics is the tool that will make you realize the most out of your online marketing. Perhaps you already know that your web server has a lot of information, but without web analytics, this information is raw and may not generate important information that can help you make meaningful decisions that can change the way you do business.
You will learn who visits your web pages, where they originate, how they use the content on your site and where they go after exiting your site. You will also locate the problematic areas that involve the conversion funnel and whether the actions you take yield the desired results. You will not only get traffic, but also identify the strong and weak areas of your website. Web analytics will help you know if the searches by the customers convert or need to be improved for better results. What web analytics solutions do you need?
A perfect web analytics program will help online marketers know why visitors behave the way they do. This will prove important for marketers who are interested in pay-per click marketing, web design, Search Engine Optimization (SEO) and usability. If you are operating an e-commerce store, web analytics solutions will provide you with the right visual interface and important reports.
Web analytics are available as logfile processing or hosted services. There is a solution for each business, so choose one that will suit you. You can also find solutions that come at no cost, but free does not always mean free. Paid web analytics tools come with many benefits. For example, your sensitive and valuable information is only accessible to you. If you really value your private information, then you will need to have paid solutions work for you. Paid solutions also provide services that you won’t find from free tools. For example, you can access online seminars at no cost. There is also the possibility of learning the tricks of web analytics once you have paid for the service.
There are many web analytics solutions out there ranging from expensive to no cost tools. There is no one perfect web analytics solution for every business, but the good news is that you can find a custom solution that is perfect for your needs and budget.