Almost every business has at least one website; some have several websites and dozens of blogs as well as social media pages. These are all aimed at improving the online visibility of the business, and help in attracting more business. This means that having a website alone will not give you the kind of visibility you are looking for. While search engine optimization will go a long way in making your site more visible to internet users, it still has a number of shortcomings, so the results cannot be guaranteed. The best way to market your business online and drive high quality traffic to your site within a short period of time is to use Google Adwords.
How Google Adwords Work
The Adwords program has three elements. The first is the mediator, which is Google. The second is the advertiser, which is the business that pays for the advertising service. The third is the publisher, who has a website with related content and a lot of internet traffic. Basically, the advertiser creates an Adwords account with Google and links their credit card. The advertiser must also choose a keyword for which their campaign will revolve around. All related keywords may also be included. Banner ads are then created and placed on the publisher’s website to target visitors on that site. If a visitor is interested in the brand, event, product or service being advertised, they click on the banner. This will redirect them to the advertiser’s website, where they can either make a purchase or navigate away. The advertiser pays for every click they get while the publisher gets a commission for each of those clicks. The ads can also be placed on the search results page on top of all other results.
Benefits of Google Adwords
With SEO, you would have to work hard and wait months to get a decent ranking. On the other hand, the Adwords program gives advertisers top priority, so their results will appear on top of organic results. There is no wait time as you can launch your campaign today and get a top ranking after a couple of minutes. The quality of traffic from Adwords is also much higher than SEO, so it has a higher conversion rate.